Last week Google Analytics sent out an email regarding some new features which look fantastic. They include:

1. Google Analytics Real-Time
2. Multi-Channel Funnels
3. Mobile Reporting
4. Flow Visualization

From a UX perspective we are really excited about the information we will be able to glean from our users with these new features and can’t wait to use them.

In particular Multi-Channel Funnels looks particularly valuable by providing amazing insights into the various touch points which occur prior to converting or purchasing. This will help to avoid the risk of looking at website in isolation.

For more information see http://bit.ly/su90wr.