Creating Engaging Podcasts
Over the last few weeks I have been on the road doing a bunch of user interviews. This has been a great opportunity to catch up with some of my favorite podcasts (as an aside – I can highly recommend Radiolab, a science podcast to fuel your inner geek). In general, I am a big fan of podcasts as a medium for consuming information which has led me to sample many podcasts over the years but very few have engaged me sufficiently to keep me listening. With this in mind I thought I would bring together some tips on creating engaging podcasts.

1. Keep the context of use in mind
2. Chunk content into chapters
3. Focus content on the topic of the podcast
4. Ensure the start of the podcast is engaging
5. Entertain the listener
6. Keep advertising separate from content, either at the end or beginning
Watch out for more detail in our newsletter this month.
